Source: Reece Wallace

Norco has really stepped it up this year. They have introduced many new bikes that are absolutely killing it in the free ride and slope style scene, and the 2010 Norco Empire 5 SE is no exception. Norco has worked with their engineers, product designers, and team riders to create the ultimate bikes designed for performance when you need it most. But has this bike lived up to all the hype that Norco and everyone is giving it?

Read on to find out!

As Sam Pilgrim and Martyn Ashton continue to lead the way with their impressive riding for Ashton Diamondback – they have now also added Blake Samson to help them in their attempt for world domination.

Blake shows us his new ride and answers some quick questions for us..

New Camp of Champions Coach Line up Announced Including Watts, Taylor, Hopkins, Wittmann and McGarry

It’s been a busy winter filled with hard work at The Camp of Champions. Not content to rest on the laurels of one of our most successful summers ever, we stripped camp down like a bike that we had been riding hard in the park. We looked at every piece of camp, rebuilt it, changed out some parts, added some parts and in doing so, have stepped up The Camp of Champions’ experience about 20 notches for the summer of 2010. If you have ever wanted to learn how to go fast, jump or just straight up ride better, this is the summer to come to camp and learn to “Send It”. Details inside,

Wow, what a difference three short weeks can make. After the polished permafrost of the first two races everyone was keeping their fingers crossed and holding their breath in the hope of some less icy weather for round three. And warmer it was.

Read on for more:

THE RIGHT GEAR
For the first time SRAM offers the right combination of matching SRAM X7 components. SRAM X7 features 2X10 drivetrain, X-Glide front shifting, Exact Actuation, new PowerGlide cassette ratios, carbon cage rear derailleurs, new S1400 crank offering and Avid Elixir R brakes.

SRAM 2X10 is becoming understood by riders of all levels and segments by [...]

THE PERFECT WHEEL FOR THE DH/FR WORLD
With this new entry, Fulcrum proves it wants to grow in the Downhill and Freeride, worlds which the red “F” already “occupies” with its indestructible Red Fire.

In 2011, the Fulcrum DH/Freeride wheel series will be getting a new wheel: Fulcrum Red Heat.
With this new entry, Fulcrum proves it [...]

SRAM’s X.7 group gets updated to 10 speeds and a touch of carbon!

Inside you’ll find details directly from SRAM along with pictures of the new bits.

Read on…

Post One from the Taipei Cycle Show …

I took over 550 pictures at the show today. After walking around all day I have to admit I am pretty tired. With so much to see it is hard to know where to start. I am just on my way to bed but I wanted to post up something before I go to sleep.

Pics inside,

News just in from SRAM – we’re all going 10speed! Well, X-7 is…

Life is full of little miseries: ingrown toenails; Lady Gaga songs played in public forums; and inferior coffee that has not been properly prepared by means of a Japanese slow-dripping apparatus are just a few of the things that can make your day seem …